Privacy Policy

Last updated 14 July 2026

Speed of Bits is built so there is almost nothing to write here. We do not want your data, and we have not built any way to collect it.

What we do not do

• We do not set cookies.
• We do not run analytics, tracking pixels, or fingerprinting scripts.
• We do not show advertising.
• We do not ask you to create an account. There is nothing to sign up for.
• We do not collect your name, email address, or any other personal detail.
• We do not sell, share, or transfer data to anyone, because we hold none.
• We do not log or store your IP address, even though the page displays it to you.

Your IP address and internet provider

The page shows you your public IP address, your internet service provider, and an approximate city-level location. You should understand exactly where these come from, because it is not from us.

Your browser requests them directly from a third-party measurement network, currently Cloudflare. Cloudflare can see your IP address for the same reason every website can: it is the return address your request arrives with, and without it no response could reach you. Cloudflare looks that address up against a public registry to identify which provider owns it and roughly where it sits, and returns that to your browser.

We never receive any of it. The information is displayed in your browser and is not transmitted to us, not written to our server, not logged, and not stored anywhere. Close the tab and it is gone.

Your IP is masked by default on the page, showing only part of it. You must deliberately tap to reveal the rest. We do this because speed test results are frequently screenshotted and shared, and an unmasked IP address in a screenshot is a small privacy leak that serves nobody.

Your provider and approximate location are shown unmasked. These identify a company and a city, not a person.

Is an IP address personal data?

Under India's Digital Personal Data Protection Act, 2023, and under the GDPR, an IP address can qualify as personal data because it may be linkable to an individual. We treat it that way. This is precisely why we neither collect it, store it, nor transmit it anywhere: the safest way to handle personal data is not to hold it.

Your test history stays on your device

Speed of Bits saves your last twenty results in your browser's local storage. This is a small store that lives on your own computer or phone. Those results are never uploaded to us, never linked to an identity, and never leave your device.

You can erase them at any moment using the Clear button on the page, or by clearing your browser's site data. If you use private browsing, they will not persist at all.

What happens when you run a test

The test runs in your browser. To measure your connection it transfers blocks of meaningless random filler data to and from a third-party measurement network, currently Cloudflare. That filler contains nothing about you.

As with any request to any website, the measurement network can see your IP address and browser user-agent, because that is how the internet delivers a response back to you at all. That interaction is governed by Cloudflare's own privacy policy, not ours. We do not receive, log, or retain any of it.

If you are uncomfortable with your browser contacting Cloudflare, do not run the test. There is no way to measure an internet connection without sending data across it to somebody.

Server logs

Our web server may keep standard access logs, which can include IP address, timestamp and requested page. These are used only to keep the site running and to investigate faults or abuse. They are not used to build a profile of you, and are not shared with third parties except where we are required to by law.

Children

This site is not directed at children, and we knowingly collect no data from anyone of any age.

Changes

If we ever add something that collects data, this policy will be updated before that change goes live, and the date at the top will change with it.

Contact

Questions can be sent to hello@speedofbits.com.